Business Areas

Global Expansion Support

We provide one-stop support for

'Strategy-Validation-Execution-Connection'for impact companies' overseas market entry.

Supporting Global Growth of Impact Companies

CunaeST provides comprehensive support for the entire process of global expansion so that impact companies solving social problems can create sustainable growth in overseas markets. We focus on the process of designing, validating, and expanding impact business models that actually work in the local market, rather than just providing simple overseas expansion information or one-off networking.

Global expansion is not just about simple market expansion, but

·Whether the social problem to be solved is valid in other contexts,
·Whether impact and feasibility are simultaneously established within the local demand, policy, and partner environment,
·A complex task that requires examining whether it is a structure that can be linked to capital, policy, and partnership in the long term.

Considering these characteristics, CunaeST supports the entire process from market/problem definition → strategy establishment → local validation → partnership building → capital/project connection, and accompanies impact companies so that they can establish themselves as 'scalable impact operators' on the global stage.

CunaeST Global Business Competitiveness

CunaeST's global business competitiveness comes from a structure that combines impact understanding, market execution capability, and global network.

Proven Global References

·Over 10 years of experience in impact investment, acceleration, and global business execution
·Providing global expansion and commercialization support in numerous countries including Asia (Southwest and Southeast Asia focused), Africa, and Latin America
·Executing various types of global projects such as ODA/B2G-based projects, overseas sales/market entry consulting, and local Proof of Concept (PoC)
·Operating multiple startup/commercialization programs based on international development cooperation, such as KOICA CTS

Global Network Specialized in the Impact Market

·International organizations, development cooperation agencies (ODA), global public institutions, local governments, and related organizations
·Impact investors, global VCs, accelerators, and social innovation intermediaries
·Local industry partners, distribution/procurement partners, and technical/verification cooperation agencies

Organization that Understands Both Impact and Market

·As an organization that has simultaneously dealt with social problem/impact logic and market/business/investment perspectives, we design strategies so that impact companies can be evaluated as 'sustainable businesses' rather than just 'good intentions' in the global market.

CunaeST Global Expansion Methodology

CunaeST's global expansion methodology is based on a stepwise approach of "Investigation–Strategy–Validation–Expansion," creating a repeatable and scalable global growth structure rather than a one-off entry.

Understanding Global Problems and Markets

·Analysis of social problem structures, policy/institutional environments, and market demand in the target country
·Review of existing solutions, substitutes, and competitive environment
·Validation of Problem-Solution Fit for the local context

Establishing Impact Business Strategy

·Definition of target customers/beneficiaries and refinement of Value Proposition
·Design of localization strategy, business model structure, and partner roles
·Review of impact performance structure and scalability

Local Validation and Execution Design

·Identification of local partners/customers and meeting support
·Design of PoC/pilot scope, KPI, schedule, and role structure
·Review of potential risks (operation, legal, finance) that may occur during business execution

Expansion and Connection

·Establishment of local business expansion strategy and mid-to-long-term roadmap
·Strategy design for ODA/B2G projects, international organization cooperation, and connection to policy funds/investment
·Support for additional market expansion and scale-up through global partnerships

Major Global Business Portfolio

CunaeST has practically supported impact companies' overseas expansion, local validation, and business expansion while performing various types of global projects.

Public & International Development Cooperation-based Global Projects

·KOICA CTS Seed 0 Early-stage Startup Commercialization Training Program
·Indonesia Social Problem Solving Innovative Startup Support Reinforcement Project
·Operation of International Development Cooperation-based Impact Startup Capability Reinforcement and Local Connection Programs

Overseas Market Entry and Commercialization Consulting

·Upcycling Company: Indonesia Market Entry and Local Partnership Building
·Organic/Food Company: Vietnam Market Entry Strategy and Sales Structure Design
·Renewable Energy Company: Cambodia Solar Market Entry Strategy Establishment
·Bio/Environmental Technology Company: Vietnam Business Model Localization and Expansion Strategy Establishment

Local Validation and Partnership-based Business Expansion

·Design of PoC, introduction test, and joint business structure with local companies/institutions
·MOU/NDA signing, pilot project promotion, and connection to follow-up expansion
·Numerous cases of expansion into local employment, joint R&D, and long-term cooperation models